🔉 MAKE IT LOUDER 🔉
You didn’t come this far to stop.
WELCOME!
Glad you're here. I've worked with some of the biggest Brands and I'm very passionate about my work.
Check out these select case studies of my marketing and branding skills. Enjoy!
Brand Relaunch
Category: Sporting goods / Retail / Biking
Company / Brand: Sportsmaster Group / Stern
Objective: to change Brand perception - from a cheaper mass market product to a high quality lifestyle Brand
Responsibilities: target audience insights, brand strategy, marketing planning, messaging, creative briefs, integrated marketing campaigns & digital content
Communication Channels: broadcast TV, digital, social media, radio, OOH, POS, activations, etc.
Results: BHT (Brand Health Tracking) report showed a significant increase in Brand perception for metrics such as "reliability", "quality" and "innovation." Sales grew 34%
Image Campaign
Social Media Video - "In the Air"
Social Media Video - "Malibu"
Social Media Video - "Rocky Peaks"
Manchester United F.C. Co-branding Partnership
Category: Telecommunications
Company / Brand: VEON / Beeline
Objective: to increase Brand awareness and trust through co-branding with the most popular soccer Brand in the World
Responsibilities: negotiations with Manchester United F.C., marketing research, communication strategy, target audience insights, marketing planning, messaging, creative briefs, integrated marketing campaigns
Communication Channels: Broadcast TV, digital, social media, radio, OOH, POS, packaging, activations, etc.
Results: 2,000,000+ YouTube views. BHT (Brand Health Tracking) report showed a significant increase in Brand perception for metrics such as "trust" and "Brand attractiveness." Sales grew 23%
Co-branded Teaser
Co-branded Promo Campaign
"Win a Trip to Manchester" Campaign
Fitness Brand Launch
Category: Sporting goods / Retail / Fitness
Company / Brand: Sportsmaster Group / Demix
Objective: to reposition a private label into a highly recognized & trusted Brand across Europe and Asia
Responsibilities: market research, competitive landscape analysis, target audience insights, brand strategy, marketing planning, messaging, creative briefs, integrated marketing campaigns & digital content
Communication Channels: broadcast TV, digital, social media, radio, OOH, POS, activations, etc.
Results: 3rd most recognized Brand in the fitness category with highest Brand awareness scores behind Nike and Adidas in the targeted markets
After Repositioning
Before Repositioning
Brand Launch in Asia
Category: Telecommunications
Company / Brand: VEON / Beeline
Objective: Brand launch in South-East Asia
Responsibilities: market research, competitive analysis, target audience insights, brand strategy adaptation & localization, marketing planning, messaging, creative briefs, integrated marketing campaigns
Communication Channels: Broadcast TV, digital, social media, radio, OOH, POS, packaging, activations, etc.
Results: featured in BrandZ Top 100 Most Valuable Global Brands ranking. "Brand of the Year" and "Best Campaign." 1 mil subs and 83% Brand recognition benchmark reached just 3 months after launch
Teaser Campaign
Product Campaign
Product Campaign
Viral Video
2014 Winter Olympics
Category: Sporting goods / Retail
Company / Brand: Sportsmaster Group / Sporstmaster
Objective: to increase Brand awareness and trust through an official partnership with the 2014 Winter Olympics
Responsibilities: negotiations with the IOC (International Olympic Committee), market research, competitive landscape analysis, target audience insights, communication strategy, marketing planning, messaging, creative brief, integrated marketing campaigns & digital content
Communication Channels: broadcast TV, digital, social media, radio, OOH, POS, activations, etc.
Results: BHT (Brand Health Tracking) report showed a significant increase in Brand awareness, correct Brand Attribution, Brand recognition, Brand loyalty and trust. All Winter Olympics branded products were sold out across 475 stores